PROJECT BACKGROUND:
Arria Jewelry Studio brings bold and elegant pieces that represent your personality in the most elegant way. "Experience wearable high-end jewelry. Be confident to wear what you deserve."
PROBLEM:
The business owners are looking to make their new brand elegant in a more modern way to attract Gen Z and millennials. The jewelry industry almost has the same identity, so our goal is to differentiate the brand not just from its intricate designs but the whole experience (visual and messaging).
SOLUTION:
BRAND STRATEGY
VISUAL IDENTITY DESIGN
E-COMMERCE DESIGN
Collections are strategically named after music elements to embody the feeling we get when we hear classical music. In understanding the market, audience, and the brand’s core, our brand attributes are luxurious, inspiring, feminine, and tranquil.
