After the hard work you’ve put into studying, formulating, talking to suppliers, and preparing everything for your products, you now have to translate your vision into a stand-out and profitable beauty and wellness brand. But how do you start that process? It doesn’t start with designing your logo; it begins with digging deeper into your brand.

1. IDENTIFY AND UNDERSTAND YOUR TARGET CUSTOMER

Targeting “everyone” will not help your business because you’ll end up targeting no one. Align your brand with your target market’s values and preferences through understanding and knowing them on a deeper level. That means knowing their demographics but also their psychographics. This will help you create a more meaningful and attractive brand for them.

2. ESTABLISH YOUR DIFFERENTIATOR FROM YOUR COMPETITORS

Your differentiator will be the key reason that your target consumer will choose you over hundreds of other brands available to them. This is what makes you distinct and better than your main competitors. Your differentiator doesn’t solely depend on your product, but also on your brand experience: from your packaging design, brand name, social media posts, to how you communicate the value of your brand to your audience.

3. BUILD TRUST AND BE THE ONLY BEAUTY BRAND OPTION IN YOUR NICHE

As a beauty and wellness brand, how do you build trust with your potential customers? Build a relationship with them. And as a business, how do you build a relationship with people? By being a human brand that understands and communicates well with your audience. Research the characteristics and behavior of your target audience and develop a brand personality that will make them drawn to your brand. Then translate it to an attractive and stand-out visual identity.

GHIAN RED, BRAND STRATEGIST & DESIGNER for WELLNESS BUSINESSESS