PROJECT BACKGROUND:
Menoveda is a wellness company dedicated to helping women in menopausal transition through Ayurveda and community support. The brand wants to build a safe space for women to talk about menopause by providing information through their experts and offering a personalized product solution for each symptom.
PROBLEM:
The brand came to us intending to start strong as a new brand entering the wellness market. They want to differentiate themselves from bigger competitors and have stand-out branding to complement their revolutionary products and attract their target market.
SOLUTION: Visual Identity | PackagING Design | Website design & dev
Menoveda’s branding was rooted in how we want our customers to feel when they engage with our brand - a warm hug from a friend and a positive light. We translated the brand strategy to a standout visual identity that differentiates the brand from its competitors and enables it to communicate its messaging through first impressions. Through a consistent look and feel experience from packaging, web, to social media, Menoveda had a strong launch that left a great impression from their target audience.
