PROJECT BACKGROUND

CLYR Skincare is a premium brand that offers straightforward skin problem solutions for elegant women.

PROBLEM:

The founders have been researching and formulating their products for almost two years and now they are ready to enter the market to introduce what they have and help women have the solutions they need.

SOLUTION:

Brand Identity | Brand Naming | Brand Strategy | Packaging Designs

Our process started in knowing the core offerings of the business and defining the right target market for it. We molded the brand by strategizing its brand personality, brand voice, and the right brand name. We made sure each brand touchpoint embodies who the brand really is so each audience that interacts with the brand can resonate with it and later on be a loyal customer.