WHAT IS YOUR
BRAND
PERSONALITY?

People don't buy goods and services.
They buy relations, stories, and magic.

You connect to your audience through personality - the characteristics and traits that your brand embodies and communicates.

Knowing your brand personality will help you mold and build your messaging to attract your target audience. When you attract them, you connect with them, and that's the start of a brand relationship that will result in sales and loyalty.

Maybe you have a special connection to your Macbook, or your Chanel bag, or an obsession for Disney movies, and that's all because you have an emotional connection with those brand experiences.

Films, books, and especially brands that you feel such a bond with are built with a solid alignment with an archetype. Archetypes are a group of 12 characteristics or traits that are embedded in our subconscious.