PROJECT BACKGROUND:
Sika House is based in Maryland, United States. It offers therapeutic nature-derived skin solutions and luxurious experiences that aim to improve the skin health of our audience and enable them to be confident and achieve their goals. They designed all of their products to be compatible with all skin types to cater to all ethnicities and ages.
PROBLEM:
The project aims to address the challenge faced by Elizabeth A., the founder of a brand, who desires to reposition her skincare brand from being primarily associated with aromatherapy to becoming recognized as a premium organic skincare brand suitable for all skin types. To achieve a successful relaunch, the brand requires a clear and compelling brand direction and identity that will enable it to make a strong impression and differentiate itself in the highly competitive beauty market.
SOLUTION:
Brand strategy, identity design, website development, packaging design
By strategically crafting the brand's positioning and messaging, developing a visually compelling and cohesive visual identity, creating attractive and informative packaging designs, and designing and developing an engaging website, the brand will establish a strong and distinctive identity. This strategic approach will ensure that the brand resonates with its target customers and effortlessly stands out from competitors, increasing its chances of success in the market.
