PROJECT BACKGROUND:

Sonaire Wine is an international B2B wine company that creates, curates and sets new standards for fine wines in exquisite packaging. Each collection of Sonaire wines is inspired by the personalities of our founder and winemaker Luiza Sohn and her siblings. They are launching their brand and want to make an impact in the industry.

PROBLEM:

The founder wants a brand image that represents the company's personality while also being distinct from other wineries' visual representations. Ensure each wine stands out on its own, and that the collection as a whole is identifiable.

SOLUTION: brand strategy | Visual Identity | PackagING Designs

Sonaire Wine is an elegant and fresh brand with an attitude that says “I’m going places, and I want you to experience it with me.” The strategy behind developing this brand is to create a competitive advantage in the market by providing a distinct identity for Sonaire Wine. The focus of this brand was to leverage the trends in the market, like minimalism and bold colors, to create something new and different compared to other wine brands.