Wagwholistic, based in Austin, Texas, believes every pet deserves a healthy, happy life. The brand’s mission is to enrich the bond between pets and their owners by offering safe, natural supplements and resources that promote well-being. Driven by a deep passion for animals, Wagwholistic is committed to making a positive impact on their lives by empowering pet owners with knowledge and solutions that provide the best care possible. Their vision is to create a world where pets thrive alongside their loving families.
PROJECT BACKGROUND:
Wagwholistic needed to differentiate itself from competitors in a crowded market. The challenge was to create a distinctive brand identity that would resonate with its target audience and reflect the brand's positioning, standing out as both professional and approachable.
PROBLEM:
SOLUTION:
Full Brand Identity Design
Packaging Design
Brand Book
VISUAL IDENTITY DESIGN:
We began by extracting Wagwholistic’s core brand attributes—transparency, care, and confidence—and used these as the foundation for the creative strategy. Our goal was to create a brand that communicates trustworthiness and professionalism, while maintaining an approachable, caring tone.
The logo design strikes a balance between professionalism and playfulness. By incorporating a geometric sans-serif font, we conveyed confidence and reassurance through clean, precise lines, instilling credibility. To add a touch of personality, we designed a playful “wagging tail” effect on the lowercase "g", making the logo both memorable and relatable.
COLOR PALETTE:
We chose a color palette that embodies confidence, reassurance, and calm. This combination brings a fresh, soothing perspective to the pet supplement industry, emphasizing the brand’s reliability. The power of color psychology was used to evoke emotional connections with pet owners, ensuring they feel comforted and reassured when choosing Wagwholistic products.
BRAND TOUCHPOINTS:
Beyond the logo, we extended the brand's playful yet professional identity through packaging design and a comprehensive brand book. These elements communicate Wagwholistic's core values consistently across every touchpoint, ensuring that the brand not only stands out visually but also creates a lasting emotional connection with its audience.
