How Strategic Branding Increases Sales
Do you want your business to develop into a long-lasting organization that brings success? Are you looking for the right solutions in order to help your business grow? If so, strategic branding can help increase sales and your business revenue.
After reading this article, you'll learn how branding will help you boost your sales revenue and know the next steps you need to do to achieve your goal.
But first, what is Strategic Branding and why does it matter?
You can have the best products and services in the world, but all that matters is how you mold and articulate the value of your offerings to your customers and create a brand experience that helps them get that sale.
The reason why companies like Apple sell so many products is that they know how to communicate their brand value with clarity and consistency.
This means that before anything else happens with a new product launch, they do extensive research into what customers want and how they talk about the problem being solved by the new product (or service). Then they create an experience around these findings that conveys this information clearly—and in a way people can easily understand and relate to—so they don't get confused or hesitate when making a purchase decision.
Strategic branding isn't just about having a good logo or tagline, but it's about having an overall strategy that includes everything from how you market your products and services to how you interact with your customers.
Here’s how strategic branding will increase your sales:
Attracting new customers easily
It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your brand visually, so having a strong visual impression will get their attention and help them remember your brand long after they close their browser window or exit the store aisle.
Brand consistency across all touch points is critical in today’s online world where people are bombarded with information, visuals and messages every day. Brands that offer consistent design experiences influence customer purchasing decisions more than ever before.
Improve your conversion
The beauty and wellness industry is one of the most competitive industries in the world, and it's becoming harder to differentiate yourself from your competitors. The fact that you're reading this article means you're probably looking for ways to stand out from the rest of the crowd.
A niche allows you to own an area of expertise, which gives you a competitive advantage over businesses that are less specific about their products or services. For example, if you're an organic facialist who specializes in helping clients get rid of acne and wrinkles by using only natural ingredients, then your potential customer base will be much smaller than other brands offering similar services—but at least they'll know exactly where they should go when they need help with their skin issues!
The idea here is simple: identify what makes your business unique, then articulate that as part of your branding message (more on this later). You may also want to consider developing a unique value proposition (UVP), which describes how customers can benefit from purchasing from you rather than someone else.
RETAIN LOYAL CUSTOMERS
What differentiates great and successful brands from mediocre ones is the ability to continuously bring their customers back and build a loyal fan base. Customer loyalty will depend on three different factors:
Genuineness of your solution/ product
Your customer's overall brand experience from the product, and logistics to your digital experience.
How does your buyer benefit from being your loyal customer?
Brand loyalty is key to consistent sales and brand growth. On average, loyal customers are worth up to 10 times as much as their first purchase. A study by Bain Consulting found that 78% of consumers would switch brands if offered something better at a better price. If this isn't enough incentive for you, keep in mind that the cost of acquiring a new customer can be up to six times more than retaining an existing one!
Strategic branding leads to an overall more effective brand, a stronger perception, easier acquisition of customers, more loyal customers and more sales.
When you have a strong brand foundation that sets you up for success gives a domino effect for you to have a successful and profitable business. This outcome can be obtained through developing a brand strategy and designing a consistent brand experience from your logo, packaging, website, and social media presence. This helps create an emotional bond between the consumer and your brand which leads them to buy from you rather than another company with similar products or services.
Strategic branding is a key aspect for any business to succeed. When you invest in your brand, you invest in your future. A successful and effective brand helps you build trust with your customers, increase sales and increase revenues. With strategic branding, it’s easier for your customers to find the products or services that they need from start to finish when looking for solutions.
Redd Creatives can help your business be a standout brand that will put you in the limelight in your niche. We are a branding agency specializing in developing purpose-driven and stand-out lifestyle brands through strategic branding.
Whether starting from scratch or scaling your business, we will work with you to strategize and design the best roadmap for success to reach your vision and goals. Contact Redd Creatives here to have a free consultation call.
AUTHOR - GHIAN RED of REDD CREATIVES
BRAND DESIGNER & STRATEGIST
A branding expert who is passionately focused on transforming wellness businesses through effective strategy and experiences. Working with global, small to large businesses, she makes sure that each detail and decision is carefully made to ensure each clients’ success to grow and scale their brand with ease and clarity.
