Strategic branding leads to an overall more effective brand, a stronger perception, easier acquisition of customers, more loyal customers and more sales. When you have a strong brand foundation that sets you up for success gives a domino effect for you to have a successful and profitable business.

Rebranding is an opportunity to transform your business, shake up the status quo, breathe new life into your brand; so let's look at 7 signs it's time to do just that.

Starting a supplement or vitamin brand but don’t know where to start? Here are 7 steps that you can take to mold and develop a stand-out brand that you and your audience will love.